Life Skills
Just look at her face: Chivarly isn't dead.
Your friendly business email may not be as well received as you think.
Adding “personal touches” to messages can only go so far in leaving a lasting impression, according to a new report in Information Systems Research. Per data from 10 million marketing emails sent to 600,000 customers, 95 percent of people respond negatively when an email ad greets them by name.
What gives? The researchers hypothesize that the fear of privacy invasion outweighs the intended personal touch.
Trying to win over a new client via email? Use a different approach. For example, we receive tons of pitches every day at Men’s Health, and it’s always the handwritten notes that stand out the most.
(If you’re pressed for time, then learn How to Write the Perfect Email.)
And that’s just one example of setting yourself apart from the crowd. Whether you’re hoping to leave a good impression on your boss, your bros, or your babe, here are three easy etiquette upgrades every man should make.
At the Office
If you’re at a networking event, the best way to make your mark is to act interested and be interesting, says Jacqueline Whitmore, founder of The Protocol School of Palm Beach and author of Poised for Success. Easier said than done, right? Here’s one simple strategy to boost your appeal: Read up for 15 minutes a day on the most recent books, TV shows, and films. “It’s the easiest way to connect with someone,” Whitmore says. “That way if you’re near someone who you don’t hit it off with right away, you still have that commonality.” Stay in the loop by perusing Metacritic’s entertainment picks, which break down the most buzzworthy, highly rated new releases in pop culture each week. (metacritic.com)
At a Dinner Party
Divvying up the check can be a major source of stress and confusion at any dinner, so here’s a rule of thumb: You plan, you pay. “Many have strayed away from this gesture,” says Whitemore. “But the general rule of thumb is: If you make the plans, then you should handle the bill.” So how can you avoid awkwardness if your guests try to chip in? Settle the check away from your guests, so it never even comes to the table.
On a Date
Reports of chivalry’s demise are greatly exaggerated, Whitmore says. Even if you think the standard actions are a hassle—like holding the door or pulling out her chair before she sits down—women always remember them. So try this subtle move to really step up your game: “Rather than walking in front of her, let her lead or always stay by her side,” says Whitmore. And make sure you’re the person walking closest to the street. Neither move seems like much, but they both show her that her safety is your top priority, Whitmore says.
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