We are fortunate to live in a well-informed and enlightened age, where guidance on how to conduct a healthy lifestyle is accessible to all social groups and demographics. This has resulted in an increasing demand for organic food, drink and produce. So much so that the industry earned $26.7 billion in revenue during 2010. Showing an increase of 7.7% on the figures recorded in 2009, organic food has continued to grow in popularity despite being more expensive due to its smaller scale production and the labor-intensive processes involved. With consumers wanting to achieve value for money, is it possible to eat both healthily and frugally in 2012?

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Citizens in the U.S. have certainly reduced the amount that they spend on food over the course of the last five decades, thanks largely to improved agricultural productivity and the wider range of choices that have been made available to them. According to the Bureau of Labor Statistics, Americans spent a total of 15.3% of their household budgets on food and beverage costs in 2011, as opposed to 40% in 1949. This decrease also has much to do with the improved knowledge of the modern day consumer, which ensures that consumers know where to go in order to source the very best value for their money.